Finest selection of eyewear and outdoor gear in Wisconsin.
From sporty performance to high-fashion lifestyle.
Oakley & Smith - Built for the trail and the water. Maximum protection for high-intensity lake activities.
AVAILABLE IN-STOREMaui Jim - Polarized protection for bright lake days. Experience colors like never before with PolarizedPlus2® lenses.
AVAILABLE IN-STORERay-Ban - Iconic styles that never go out of fashion. From Aviators to Wayfarers, find your signature look.
AVAILABLE IN-STOREThe ultimate lake-side relaxation gear.
Perfect for two. Lightweight, ultra-durable, and big enough for a shared sunset view.
Solo relaxation for the solo adventurer. Your own personal piece of tranquility.